About Me

My name is Paty and I live in the vibrant city of Miami, Florida. I am an English major who taught high school English for several years. My jaunt into jewelry design began when I was looking for a particular piece for myself but was disappointed with the quality and price of materials I kept findng at major retailers. As a person who has always loved jewelry and collected pieces from my mother, tias, and abuelas, I wanted pieces that would last. I could never quite find what I wanted so I took a few classes, read a lot, researched, and  slowly began creating my own pieces. What started out as a hobby organically grew with time into a small business I run from my home studio. I came up with the name Vida by taking the first two letters of my maiden and married name- Vidaurrázaga and Damera- and combining them together to make the word, Vida or Life. 

My mission has always been to create quality pieces which will last beyond trends and fads. In the world of ever-changing fashion, it is sometimes a challenge to find classic pieces that will last the test of time. When I started Vida Jewelry Designs, I wanted to ensure the pieces I designed would not only last for years to come, but would remain timeless in their design and could easily be combined with your own collections and heirlooms. My aim has always been to design pieces that suit women of all ages and demographics. Vida Jewelry is for every woman!

Much of my inspiration comes from the world around me. I find the beauty of creation to be my best source of inspiration. Part of my inspiration has come through my travels. From the majestic mountains of Colorado to the azure Mediterranean waters of the Greek Isles- every place surrounding me has contributed its beauty, in its own unique way, to my designs. 

Our business is woman owned and here is the face behind the business. From sourcing the best gemstones, to creating the designs, to shipping your orders and maintaining our website, I do it all. I do get some help from our lovable intern too.